CW/AD: Adriana Ortiz

Inspired by the 2003 classic Disney movie’s final song, "Ultimate,” I designed a collaboration of Freaky Friday and Ulta Beauty to deliver a throwback campaign that brings out the fun in everyone.

Ulta gif with the letters coming into view and dancing on screen

Be the Ultamate you.

Billboard Ads

Social Ads

Charm Bar @ Ulta Beauty

To maximize Y2K vibes, a charm bar is set up at Ulta Beauty, encouraging fun, playfulness, and community. Guests of all ages are invited to create a charm, keychain, or bracelet for their phones, purses, backpacks, and more!