While planning my wedding, I was inspired by the staple song at any Latinx wedding, quinceñera, and birthday party, “La Bomba,” sung by King African and later covered by Azul Azul. I thought of the ultimate collaboration: Bombas x La Bomba. Tailored to the Latinx/Hispanic audience, this campaign plays with lyrics from “La Bomba” to bring comfortable socks para todos.
AD/CW: Adriana Ortiz
OOH
Let’s Get Digital - Instagram Ads
Socks at the Wedding? ¡Claro que sí! - Experiential Ad
Bombas is bringing the fun to select wedding receptions across the nation, supplying free, customized Bombas socks for the Bride, Groom, and all the guests. Guests are encouraged to take off their uncomfortable heels and loafers and try on some Bombas before they hit the dance floor. (The dance floor will be coordinated with the newlyweds before the dance portion of the night to ensure safety. It will take place on either grassy areas or another safe surface to prevent slipping and sliding :).